“We focused our studios on the touches so many customers were looking for: better quality movies, naturally beautiful women, and real customer service. And we built a very loyal following that we love,” said Lansky. Vixen takes many of the signature aesthetic characteristics of the wildly popular Blacked and expands them to genres beyond Interracial .

Vixen launched with considerable fanfare in June 2016, two years after the debut of Blacked and one year after the debut of Tushy. “The power created by Blacked and Tushy should be used to create more value for fans and more ways for adult performers to express their art, and that’s what we did by creating,” Lansky said at the time of the launch. Vixen has also become known for its continuing “Vixen Angel” series, which spotlights a particular star as brand ambassador and showcase performer. Each month, these Angels are crowned in an elaborate gifting ceremony that is broadcast live on Instagram. Kendra Sunderland, Tori Black, Lana Rhoades, Riley Reid, and many more have received the Vixen Angel honor. Vixen also names a Vixen Angel of the Year (prior recipients include Black and Sunderland).

Natural Beauties is Vixen’s all-time bestseller on Adult Empire. Spotlighting “Library Girl” Kendra Sunderland, the movie launched the Vixen line and introduced the company’s signature aesthetic and high-class style. Other notable Vixen movies include Natural Beauties Vol. 6 (featuring one of Tori Black’s first big scenes after her porn comeback) and continuing series such as Threesome Fantasies Vol. 1, Racks, Club VXN Vol. 1, and Young Fantasies. Like its sister labels, Vixen has received numerous industry awards, ranging from Best New Studio to Best New Series and many more.